The SATO Group has developed a number of world-changing innovations since our founding in 1940. Notable examples include the hand labeler during the retail boom of the 1960s, and the thermal transfer barcode printer as computerized point-of-sale systems swept the world in the 1980s. With experience in barcodes, we now offer automatic identification solutions that help visualize data of things and people in motion to improve productivity in a variety of operations in over 90 countries and regions around the world.

Our founder Yo Sato sought creative answers to “make things easier” for his immediate customers facing difficult challenges, and it was this passion to serve the world with Ceaseless Creativity that led to revolutionary, hit products. And it continues to be passed down to this day as our company’s DNA, even though our core business has changed.